PACKAGING IS A MEDIUM.

Long-term, functional and conscious choices. The first element that we agreed in terms of packaging was the color: green. Empoli, the place where Inherba was born, is the so-called city of green glass.  In fact, it is characterized by an ancient tradition in the production of artifacts with the typical green livery, so much so that the characteristic shade that distinguishes the glass containers is defined as "Empoli green". When we worked on the choice of packaging for the first cosmetic products we had to abandon the glass path as the bottles would have been very heavy and dangerous in...